Brand Identity Workflow

Our design methodology is the same whether you need a whole brand identity or just a logo design. Each phase of the procedure is detailed below.

Fill out the form on my contact page if you're ready to get started. We'll then agree on the extent of work, budget, and timeline.

01. Brief

Forming the design brief is critical; we need to understand the business's goals, who the rivals are and how to differentiate them, who the target market is, and how the company should be seen in the future.

02. Research

We'll start investigating after we've decided on a direction for the project and outlined the objectives we need to meet. This encompasses things like work styles/mood boards, competitors, and design psychology (color, typography).

03. Design

Then comes the exciting part: coming up with concepts to solve the design brief. Any proposals that show promise are then tweaked until we believe we have an acceptable solution that not only checks the boxes, but also exceeds expectations.

04. Present

After exploring various concepts, the best three will be organized into a PDF. Each concept will be displayed with the brand in context/on applications, alongside an explanation of the design thinking behind the idea.

05. Deliver

Based on feedback, W may make one or two revisions before completing the project. The files will then be prepared in a variety of formats and colors (including vector EPS/SVG, PNG, JPG, in primary, reversed, black and white).

Timeframe

Prior to beginning the job, we may agree on a timetable. Please estimate 4-8 weeks for a brand identification project and 2-4 weeks for a logo design project if this is not a factor.